by Do Well Physio

A digital sales centre platform for real estate teams, built to sell from anywhere.

proximahq.io
boonmovement.com

Building a digital sales centre experience that raised $1 million in seed funding

Proxima HQ
Design Concept
Prototype
MVP
Optimization
2022 - 2024
Proxima HQ Website
The Opportunity
Proxima’s founders came to us with a clear ambition: modernize how real estate is sold.
Existing sales centre experiences were tied to physical locations, limiting how teams could engage buyers and showcase developments. They needed something focused, flexible, and fast to deploy, a way for sales agents to present projects seamlessly across devices, whether in a showroom or on the go.

The Opportunity

The Opportunity
Proxima’s founders identified an opportunity in digital transformation within real estate, aiming to empower sales teams to sell from anywhere. To accelerate their go-to-market strategy, they engaged Invoke to augment and accelerate the design and development of their showroom sales platform.
Go Oil employee doing a tire change.
Go Oil employee doing an oil change.
Go Oil employee pose in front of go oil's service Van
Improving and rebuilding GoOil's tech infrastructure without disrupting business operations

Defining our MVP

To bring Proxima’s vision to life, we designed and built a user-friendly sales experience for Sales Agents and Home Buyers to navigate development plans from multiple devices.

Sell from anywhere
Enable sales agents to present developments across iPads, large touchscreens, and remote setups, without being tied to a physical sales centre
Six weeks to market
Design and launch a polished MVP in just six weeks to support early customer acquisition and validate the product direction
Multi-device ready
Optimised for iPads and large-format touchscreens at sales centres, polished and reliable from day one.
Clear product foundation
Define the core product and strategic direction to support Proxima’s go-to-market and future growth
What we built
To bring Proxima’s vision to life, we designed and built a user-friendly sales experience for Sales Agents and Home Buyers to navigate development plans from multiple devices.
Defined the product and strategic foundations that shaped Proxima’s successful go-to-market campaign
Established modern tech foundations that leveraged cutting-edge web technologies, allowing Proxima to launch in just six weeks
Developed and implemented an MVP, optimized for iPads and large touchscreen displays at select sales centres, ensuring a polished user experience

The Outcome (So Far)

01

Market Clarity

The delivered MVP helped Proxima find clarity in their market, previously hypothesized to be Property Developers.

02

Rapid Growth

Proxima expanded quickly, reaching over 10 sales centre installations within the first year of launch.

03

Investment secured

With a proven, polished MVP in market, Proxima secured $1 million in seed funding — using the product itself as their pitch.

04

Invoke Partnership

Invoke investment into Proxima as a development partner.

Outcome
Improving and rebuilding GoOil's tech infrastructure without disrupting business operations
A Growing Product Ready to Scale - Go Oil were able to pivot to a subscription model for their franchisees, because of the tech foundations we had implemented. We were able to add a subscription model within a few weeks
Identified Market Clarity - Successfully pivoting from a residential customer base to a commercial, fleet-based enterprises
Rapid Growth & Investment  - From our first engagements with GoOil, they have grown across Canada and US markets, successfully scaling their business and securing funding from Investors including, the League of Innovators (LOI)
Long Term Partnership with Invoke - Without a technical team to start, Go Oil engaged Invoke as their main development partner, and only recently hired their first developer

  1. Identified Market Clarity - Prior to launch, Proxima hypothesised that Property Developers were their target Customers. The MVP we delivered, allowed Proxima to identify clarity in who to market their product to

  2. Rapid Growth & Investment - Proxima expanded rapidly, securing multiple new installations at sales centres while leveraging its MVP to raise $1 million in seed funding

Multi-faceted
Flexible for sales personnel to build a story for potential buyers with marketing assets and renderings. For home-buyers to explore floor plans, 3D renderings, and receive updates and information on the property.
Multi-device
Scalable for mobile devices, desktops, and presentation kiosks.
Scalable tech stack
Proxima's CMS allows users to input their unique data and configure the structure of their sales experience to meet their specific needs. Front-end and Back-end are hosted on reliable cloud solutions like AWS and Google Cloud Platform.
Integrations
‍Designed to integrate with other third-party technologies through a back-end server API or direct embedding into the website.
Measurable Impact

6 Weeks to Market

The MVP was available for their first Customers within 6 weeks

10+ Installations

Market expansion at over 10 Sale Centres within the first year

$1 Million Raised

Proxima found investment successes in first round seed funding

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* Invoke is a digital innovation studio, working with founders, entrepreneurs and established brands to design and build digital products and solutions.

"Invoke truly met us where we were, transforming our working prototype and ambitious vision into a market-ready MVP. This crucial development enabled us to successfully close a seed funding round of over $1 million."

Zhong Yan Chen, Co-Founder of ProximaHQ

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