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Rebuilding Go Oil’s tech foundations for remote vehicle servicing to scale across Canadian and the US markets

Go Oil
MVP
Optimization
2022 - 2024

The Opportunity

The Opportunity
In 2019, Go Oil built a booking and payments solution for their mobile vehicle servicing with a 3rd-party solution. That solution was suitable in the short term to validate their business model, but became cumbersome and expensive to scale as they began building business momentum.
Go Oil employee doing a tire change.
Go Oil employee doing an oil change.
Go Oil employee pose in front of go oil's service Van
What we built
We rebuilt and improved Go Oil's front-end appointment booking tool, and built a back-end solution that was more stable, efficient, and cost-effective for their expansion across Canada and US.
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After we conducted a Design and Tech audit of Go Oil's platform, we determined not to rebuild the entire solution
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Instead, our strategic move was to rebuild a new Front-End UI, that would give us time to deprecate their Back-End vendor, while Go Oil were able to continue operating their business and not interrupt sales
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We built a custom Back-End solution and migrated their data without having to change the Front-End
Diagram illustrating the new backend infrastructure developed for Go Oil.​
1. The original infrastructure of Go Oil utilizes an entire suite of 3rd-party offerings, which lacked flexibility and was costly.
2. Our first step was rebuilding a new Front-End UI, which solved the immediate UX issues with the customer booking flow.
3. The next step was to deprecate the Back-End of their 3rd party vendor, while GoOil continued operating their business without disruptions.
4. Once all the components were built, we were able to switch over to a completely custom solution and sever all dependencies to the 3rd party vendor.
Improving and rebuilding Go Oil's tech infrastructure without business interruptions
Outcome
Improving and rebuilding GoOil's tech infrastructure without disrupting business operations
A Growing Product Ready to Scale - Go Oil were able to pivot to a subscription model for their franchisees, because of the tech foundations we had implemented. We were able to add a subscription model within a few weeks
Identified Market Clarity - Successfully pivoting from a residential customer base to a commercial, fleet-based enterprises
Rapid Growth & Investment  - From our first engagements with GoOil, they have grown across Canada and US markets, successfully scaling their business and securing funding from Investors including, the League of Innovators (LOI)
Long Term Partnership with Invoke - Without a technical team to start, Go Oil engaged Invoke as their main development partner, and only recently hired their first developer

  1. A Growing Product Ready to Scale - Go Oil were able to pivot to a subscription model for their franchisees, because of the tech foundations we had implemented. We were able to add a subscription model within a few weeks

  2. Identified Market Clarity - Successfully pivoting from a residential customer base to a commercial, fleet-based enterprises

  3. Rapid Growth & Investment - From our first engagements with GoOil, they have grown across Canada and US markets, successfully scaling their business and securing funding from Investors including, the League of Innovators (LOI)

  4. Long Term Partnership with Invoke - Without a technical team to start, Go Oil engaged Invoke as their main development partner, and only recently hired their first developer

Measurable Impact

15+ New States

Entered the U.S. and expansion across new states after platform overhaul

3 New Investors

Backed by 3 Investors including League of Innovators (LOI)

Reduced Costs

Lowered operational costs by eliminating third-party platform fees

They don't just build, they think. And that made a huge difference. We got pretty hurt by our internal devs, I think the most what I really like is that your team treated us really well to from the start and worked through what happened to how we can move forward.

Many other shops dive into coding without a proper plan, but at Invoke, they have winning strategies in place for both startups and our team. As we have brought on additional developers and had the code reviewed by the venture capitalist, everyone is very impressed with the quality of the code and its structure.

John Sparrow

Founder and CEO of Go Oil

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* Invoke is a digital innovation studio, working with founders, entrepreneurs and established brands to design and build digital products and solutions.
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Invoke Media Inc.
333 Seymour Street, 8th Fl.
Vancouver BC
V6B 5A6
Canada
604.398.3600