Work
Blog

We co-created and launched a Customer Insights platform with Toyota Dealers across the United States

Toyota Financial Services
Design Concept
Prototype
2018 - 2022
Signal Website

The Opportunity

The Opportunity
In 2018, Invoke hosted an ideation workshop with Toyota to brainstorm ideas to help improve their Dealer's digital experience and workflow. The problem? The Toyota Financial Services team had valuable customer data that they couldn't put in the hands of Dealers, that they could use in resale and retention efforts.
What we built
After speaking to Dealers in multiple Dealerships, Invoke conceptualized Signal—a Customer Insights Platform that is now used daily at all 1,500+ Toyota Dealerships across the United States.
In Workshop sessions, we discovered an opportunity to create a digital product that supported prioritized and personalized dealer interactions with customers by enabling real-time collaboration and intelligence with process automation, data consolidation, and campaigning actions.
We built a clickable, interactive prototype of the proposed MVP, a platform for Dealers to look up and be notified of Customer insights and intent.
We conducted live validation sessions with Toyota Dealers from across multiple U.S. Dealerships. Toyota’s true customers are not the people that drive the cars, it’s the dealers themselves. We took our concepts directly to dealers with useful and directive validation sessions. This also put us in a position of selling and communicating the product’s value alongside Toyota
Created product development roadmap on a now, next, later timeline.
Pilot program launched with a handful of Toyota Dealerships.

What we built

After speaking to Dealers in multiple Dealerships, Invoke conceptualized Signal— a Customer Insights Platform that is now used daily at all 1,500+ Toyota Dealerships across the United States.  

  1. In Workshop sessions, we discovered an opportunity to create a digital product that supported prioritized and personalized dealer interactions with customers by enabling real-time collaboration and intelligence with process automation,  data consolidation, and campaigning actions

  2. We built a clickable, interactive prototype of the proposed MVP, a platform for Dealers to look up and be notified of Customer insights and intent 

  3. We conducted live validation sessions with Toyota Dealers from across multiple U.S. Dealerships. Toyota’s true customers are not the people that drive the cars, it’s the dealers themselves. We took our concepts directly to dealers with useful and directive validation sessions. This also put us in a position of selling and communicating the product’s value alongside Toyota

  4. Created product development roadmap on a now, next, later timeline

  5. Pilot program launched with a handful of Toyota Dealerships

Outcome
Improving and rebuilding GoOil's tech infrastructure without disrupting business operations
A Growing Product Ready to Scale - Go Oil were able to pivot to a subscription model for their franchisees, because of the tech foundations we had implemented. We were able to add a subscription model within a few weeks
Identified Market Clarity - Successfully pivoting from a residential customer base to a commercial, fleet-based enterprises
Rapid Growth & Investment  - From our first engagements with GoOil, they have grown across Canada and US markets, successfully scaling their business and securing funding from Investors including, the League of Innovators (LOI)
Long Term Partnership with Invoke - Without a technical team to start, Go Oil engaged Invoke as their main development partner, and only recently hired their first developer

  1. From Concept to Mass Market - From focusing on a core problem, workshopping solutions, being scrappy with validation through proof of concepts and prototypes. We were able to launch a platform that is used by all Toyota dealerships today, with a proven track record of increasing a Dealer's (and Toyota’s) bottom line

  2. Connected Dealers with what their Customers actually needed - Enabling stronger dealer-to-customer relationships through accuracy, intelligence, and automation

  3. Long Term Partnership - We have continued our working relationship with Toyota, taking our scrappy approach to other opportunities throughout the organization

Measurable Impact

1,500+ Dealerships

Live and operational across all Toyota Dealerships in the US

7+ Year Partnership

Invoke's working relationship with Toyota

Centralized Data

Access to Signal data is an integral part of end-to-end vehicle sales for Dealers

More case studies

Operator Technologies

Prototype, MVP, AI/ML

Putting life-saving gas leak detection data in the hands of Critical Facility Technicians

Go Oil

MVP, Optimization

Improving the tech foundations for a remote vehicle servicing platform to scale across the US and Canada.

Proxima HQ

Design Concept, Prototype, MVP, Optimization

Building a digital sales centre experience that raised $1 million in seed funding

Invoke Media Inc.
333 Seymour Street, 8th Fl.
Vancouver BC
V6B 5A6
Canada
604.398.3600
Get in touch