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Building a digital sales centre experience that raised $1 million in seed funding

Proxima HQ
Design Concept
Prototype
MVP
Optimization
2022 - 2024
Proxima HQ Website

The Opportunity

The Opportunity
Proxima’s founders identified an opportunity in digital transformation within real estate, aiming to empower sales teams to sell from anywhere. To accelerate their go-to-market strategy, they engaged Invoke to augment and accelerate the design and development of their showroom sales platform.
What we built
To bring Proxima’s vision to life, we designed and built a user-friendly sales experience for Sales Agents and Home Buyers to navigate development plans from multiple devices.
Defined the product and strategic foundations that shaped Proxima’s successful go-to-market campaign
Established modern tech foundations that leveraged cutting-edge web technologies, allowing Proxima to launch in just six weeks
Developed and implemented an MVP, optimized for iPads and large touchscreen displays at select sales centres, ensuring a polished user experience
Outcome
Improving and rebuilding GoOil's tech infrastructure without disrupting business operations
A Growing Product Ready to Scale - Go Oil were able to pivot to a subscription model for their franchisees, because of the tech foundations we had implemented. We were able to add a subscription model within a few weeks
Identified Market Clarity - Successfully pivoting from a residential customer base to a commercial, fleet-based enterprises
Rapid Growth & Investment  - From our first engagements with GoOil, they have grown across Canada and US markets, successfully scaling their business and securing funding from Investors including, the League of Innovators (LOI)
Long Term Partnership with Invoke - Without a technical team to start, Go Oil engaged Invoke as their main development partner, and only recently hired their first developer

  1. Identified Market Clarity - Prior to launch, Proxima hypothesised that Property Developers were their target Customers. The MVP we delivered, allowed Proxima to identify clarity in who to market their product to

  2. Rapid Growth & Investment - Proxima expanded rapidly, securing multiple new installations at sales centres while leveraging its MVP to raise $1 million in seed funding

Multi-faceted
Flexible for sales personnel to build a story for potential buyers with marketing assets and renderings. For home-buyers to explore floor plans, 3D renderings, and receive updates and information on the property.
Multi-device
Scalable for mobile devices, desktops, and presentation kiosks.
Scalable tech stack
Proxima's CMS allows users to input their unique data and configure the structure of their sales experience to meet their specific needs. Front-end and Back-end are hosted on reliable cloud solutions like AWS and Google Cloud Platform.
Integrations
‍Designed to integrate with other third-party technologies through a back-end server API or direct embedding into the website.
Measurable Impact

6 Weeks to Market

The MVP was available for their first Customers within 6 weeks

10+ Installations

Market expansion at over 10 Sale Centres within the first year

$1 Million Raised

Proxima found investment successes in first round seed funding

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Invoke Media Inc.
333 Seymour Street, 8th Fl.
Vancouver BC
V6B 5A6
Canada
604.398.3600
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